What are the advantages of a marketplace?
The advantages for all those who participate in the marketplace are infinite, for example, a user looking for a product or service can have a showcase with several options in the same virtual space, being able to make quotes, compare prices, payment methods, delivery times, evaluate different types of professionals and choose the one that best suits you.
Suppliers of products and/or services can advertise their work in this โonline showcaseโ, significantly increasing the visibility of their business, boosting their customer base, revenue and profitability.
Sometimes, the person who manufactures the product or provides the service finds it difficult to advertise it to the market, as they are used to dealing only with manufacturing, inventory, operation, logistics and deliveries. The activity of structuring a space to present your business, in addition to selling products and/or services, whether physically or digitally, is not simple, it requires strategy, trained professionals and knowledge of the sector. In the marketplace, the seller's showcase is ready for use: he advertises his business to the target audience with the sales structure already ready, while if he creates it, it will take much more time and money and possibly he won't achieve satisfactory results. Furthermore, a marketplace platform is commonly seen by many more people than an individual physical store. Therefore, the seller's window can be visited by a much larger number of users. Finally, it is impossible not to mention the advantage of the marketplace in terms of the possibility of access for users from anywhere in the world for 24 hours (twenty four hours), just by having an internet connection to access this world of opportunities.
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